Hi, I’m Gilda Yaa Safowaa,

As a Ghanaian American who loves everything digital, I’ve spent the past 6+ years turning creative ideas into powerful digital marketing strategies that drive real results while keeping the user experience in mind.

My journey into digital marketing began in 2016 when I interned for a small owned beauty business in Clarksburg, Maryland as a marketing and communications specialist. From then on, I continued to grow within the content creation and social media space leading multi-channel campaigns through creative visuals to managing influencer partnerships. It has been an amazing honor to have been at the forefront of transforming brands and building communities online. At ONE VIP, I increased ad engagement by 40% and improved conversions by 15%, all while working with a $10K monthly budget to ensure every campaign was optimized for success. Whether it’s creating compelling content for social media or collaborating with teams to launch programmatic media initiatives, I thrive on taking creative concepts and translating them into measurable growth.

My experience spans high-profile collaborations, like working with Hyundai and Home Depot, where I’ve driven a 35% increase in reach for sponsored campaigns. I’m not just about numbers though—my passion lies in telling stories that resonate, whether through a viral social post or a well-crafted marketing strategy. I love diving into the data to uncover insights that lead to smarter decisions and stronger connections with audiences. Each project I lead has a clear goal: to create meaningful engagement and help brands authentically connect with their communities.